Many companies are under-utilizing the potential reach of their social media. They should be promoting their social media channels as aggressively as possible. They can do so by optimizing each page to speak their company’s target audience, sharing valuable content their audience finds useful, adding social share buttons on their website, blog, and all offline marketing pieces, emailing existing customers to encourage them to interact with their social media, and interacting with fans and followers.

Why Use Facebook for Registering on your Online Store?
This is due to the fact that up to 75% of all online transactions that are launched but not completed, fail because users abandon their online shopping carts, according to industry leaders.
They also added that 40 percent of consumers prefer social logins with most people (60%) preferring Facebook.
The other advantages for using Facebook to simplify registration are the gathering of additional data such as
Birthdays, Gender, Interests and additional contact information.