It seems that Facebook post reach has dropped drastically throughout the second quarter of 2013 for a growing number of users. While some page's 'People Talking About This' numbers have remained unchanged, the reach of posts has dropped by more than 50% and some people reported they have seen a 90% drop in reach. FACEBOOK seems to be using our hard work and in some cases lots of money in growing our reach and then twisting and manipulating the data to it's advantage...unfairly. Remember too that most brands have already paid Facebook advertising to build their fan bases. To pay more money to reach those same fans is not only, not right, but a very poor business decision for all involved. It’s like running an ad on your radio station and when the customers show up at your place of business, you have to pay more money to talk to them. Another problem is that Facebook is also limiting who sees the likes/comments/share of your supporters too. Everyone has been curtailed on some level, at least from what I've been seeing and hearing from more and more users of Facebook. So not only are fewer people seeing your stuff, but fewer people are seeing when someone likes, shares or comments on your stuff. In this media marketing experts opinion, we are looking in real time at the death spiral of a social phenomenon that is finally running its course, that will make what happened to MYSPACE look microbial if not fixed SOON. Not saying the decline will happen over night, at least like the destruction Facebook did to it's many millions of users. Many of which wish that it would, but that would happen only if the world was actually a fair place to do business. And by the look of the last stock value and push back from Facebook investors on the stagnant performance since the IPO. We may see some justice hopefully sooner than later. As for now, I will keep using Facebook as I have in the past. NEVER paying to reach the people I already worked hard to get and that Facebook now holds hostage and expects a ransom every time I want to reach them. P.S...You may want to go back and freshen up your website you have probably been neglecting since being suckerberged into Facebook. - Craig Bushon, Co-Founder of Be First in Media
